top of page

Privacy Policy

This Privacy and Cookies Policy (together with our Terms of Use and any other documents referred to in it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read this Privacy and Cookies Policy carefully to understand our views and practices regarding your personal data and how we will treat it.

Cookie and Privacy Policy

DealTrak Limited treats the privacy of its customers and website users very seriously and we take appropriate security measures to safeguard your privacy.

This policy sets out the basis on which any personal data we collect from you or that you provide to us will be processed by us.

This policy will help you to understand our how we process your data.

Who We Are

DealTrak registered office is at Block F, Leeds Dock, The Boulevard, Leeds LS10 1LR and we are a company registered in England and Wales under company number 04647856.​


Information we may collect about you

We may collect and process the following data about you:

  • Information that you provide to us in circumstances such as requesting services from us or reporting a problem with our site.

  • If you contact us, we may keep a record of that correspondence.

We will only use your data for the purposes of contacting you directly to discuss the services we provide.  Typically, the legal basis for processing your data will be to do so in order to fulfil contract obligations.

IP Addresses

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users’ browsing actions and patterns and does not identify any individual.

Our use of Cookies

This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics.

As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.


We may also store information about you using cookies (files which are sent by us to your computer or other access device) which we can access when you visit our site in future. We do this to provide you the best user experience.

If you want to delete any cookies that are already on your computer, please refer to the instructions for your file management software to locate the file or directory that stores cookies.

Information on deleting or controlling cookies is available at Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site.

What we use the data for

We use information held about you in the following ways:

  • To ensure that content from our site is presented in the most effective manner for you and for your computer.

  • To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.

  • To carry out our obligations arising from any contracts entered into between you and us.

  • To notify you about changes to our service.

We may also process your personal information for our legitimate business interests. e.g. marketing, modifying or improving our services, determining the effectiveness of promotional campaigns and advertising, data analytics & enhancement. You have the right to object to this processing if you wish and if you wish to do so please click here.

We have an interest in making sure our marketing is relevant to individuals, so we may process your information to send you marketing that is tailored to your interests and industry by post email or telephone.

Visitors to our offices

To satisfy all our obligations under Health and Safety at Work etc. Act 1974, we record all visitor arrivals and departures in our electronic system. This will include your name and, where appropriate, the company you represent.

Disclosure of your information 

We may disclose your personal information to third parties:

  • If DealTrak Ltd was acquired or bought by a third party in which case personal data held by it about its customers will be one of the transferred assets.

  • If we are under a duty to disclose to share your personal data in order to comply with any legal obligation or to protect the rights, property, or safety of DealTrak Ltd, our clients, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


Consequences of Not Providing Your Data

You are not obligated to provide your personal information to DealTrak however, as this information is required for us to provide you with information about our services, we will not be able to offer some or all our services without it.


You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing at any time by contacting us at or by calling 03333 448 442.

Our site may, from time to time, contain links to and from the websites of our partner networks and affiliates plus social media sites such as LinkedIn and Twitter.  If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies.  Please check these policies before you submit any personal data to these websites.

How Long We Keep Your Data

We only ever retain personal information for as long as is necessary and we have strict review and retention policies in place to meet these obligations. The information we collect and where you have consented to us using your details are for direct Marketing and Sales purposes. We will keep such data until you notify us otherwise and/or withdraw your consent.

Access to information

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act You can request information at the email contact

Changes to our policies

Any changes we may make to our privacy and cookies policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.

bottom of page