
About DealTrak
Part of the AutoProtect Group
Since joining the AutoProtect Group in 2019, DealTrak has become part of a wider automotive technology and services business alongside AutoProtect and Shine! Repair.
Together, we provide connected solutions spanning finance, insurance, data and vehicle protection, supporting businesses across the automotive sector with technology that improves efficiency, enhances customer experiences and delivers better commercial outcomes.
Trusted by the finance industry
For more than 20 years, DealTrak has been helping businesses simplify and connect the automotive finance journey.
Originally established as Frontline Solutions, DealTrak has continually evolved alongside the industry, developing technology that supports dealers, brokers, lenders and insurers as customer expectations, regulation and digital processes continue to change.
Today, our focus remains the same: creating smarter, more connected finance workflows that benefit every participant in the F&I ecosystem
Technology built around the needs of the industry
We understand the operational pressures facing automotive finance businesses. From managing multiple systems and providers to meeting customer expectations and regulatory requirements, efficiency has never been more important.
That's why DealTrak has been designed to remove unnecessary complexity, automate key processes and connect the organisations involved in every finance transaction.
By streamlining workflows and reducing administrative burden, we help our customers spend less time managing processes and more time delivering great customer outcomes.
Supporting compliance by design
Compliance is fundamental to every finance journey.
DealTrak has been developed to help businesses embed compliant processes into their day-to-day operations, supporting consumer credit and general insurance requirements while promoting best practice throughout the customer journey.
With compliance built into the platform, businesses can confidently balance regulatory responsibilities with operational efficiency, helping create consistent, transparent experiences for both customers and teams.
Supporting businesses across the UK
Headquartered in Leeds, one of the UK's leading technology and fintech hubs, our team combines expertise across software development, automotive finance, customer success and regulatory technology.
We work with dealers, brokers, lenders, OEMs, insurers and automotive partners of every size, providing the technology and support they need to operate more efficiently in an increasingly connected industry.
More than a software provider, we see ourselves as a long-term technology partner—committed to helping our clients adapt, grow and succeed as the finance landscape continues to evolve.
