Marshmallow Car Finance Partners with Dealtrak to Transform Dealer Finance Journeys

Marshmallow Car Finance has announced a new strategic partnership with Dealtrak, marking a significant step forward in its mission to deliver smarter, faster, and more inclusive car finance solutions across the UK.

Marshmallow Car Finance is part of Marshmallow, a UK-based financial services provider known for using technology to better serve many different types of customers. Since launching in 2018, the company has grown rapidly, combining innovation with their customer-first approach.

Dealtrak is a leading automotive finance platform that enables dealers to manage finance proposals, lender integrations and customer journeys through a single, intuitive system.

This collaboration will see Marshmallow integrate its unique finance offering with Dealtrak’s powerful digital platform, enabling dealers to effortlessly create, manage and track finance proposals within a streamlined, end-to-end system.

Already serving over one million customers since launch, Marshmallow has rapidly established itself as the go-to provider for people moving to the UK. With a focus on accessibility and flexibility, Marshmallow Car Finance is designed to meet the needs of customers often overlooked by traditional lenders.

Through the Dealtrak integration, dealers can now access Marshmallow’s flexible lending criteria more efficiently than ever before. This includes support for customers with no UK address history, acceptance of provisional and international driving licences, and a wide range of vehicle and loan options, all delivered through a low-effort, self-serve journey.

The partnership enables dealers to either operate directly through Dealtrak’s platform or integrate Marshmallow into their existing systems. Finance proposals can be created and tracked in real time, while customers can complete the entire application journey independently via a unique digital link, removing friction and reducing administrative effort for dealers.

With loan values ranging from £2,000 to £25,000, flexible terms of up to 60 months, and no minimum deposit required, Marshmallow’s offering provides dealers with a compelling new route to serve a wider customer base.

This partnership highlights both companies’ commitment to innovation within the automotive finance space. By combining Marshmallow’s inclusive, tech-driven lending approach with Dealtrak’s robust dealer platform, the collaboration is set to unlock new opportunities for dealerships while enhancing the overall customer experience.

As Marshmallow continues to expand in today’s growing market, this integration represents another milestone in its journey to redefine car finance, making it more accessible, efficient and customer friendly than ever before.

Dealers can get started in minutes through a fully digital onboarding process, including quick registration, e-sign agreements, and guided platform training. Once live, partners gain immediate access to Marshmallow’s finance products, backed by strong customer service and a proven, scalable model.

For more information, visit Dealtrak or contact the Marshmallow Car Finance partnerships team.

Finance subject to status and affordability checks.