Compliance Success through Partnership with DealTrak
Perrys Motor Sales
Perrys Motor Sales is one of the UK’s best-known dealer groups, representing some of the biggest and most popular automotive brands including Vauxhall, Peugeot, Citroen, Ford, Kia, SEAT, Mazda, MG and Jaecoo/Omoda. With a network of more than 50 dealerships across England and Wales, Perrys has built a reputation for offering customers exceptional choice, value and service. The group prides itself not only on the cars it sells, but also on the customer experience that comes with every interaction – whether that’s buying, financing, or servicing a vehicle.
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Perrys partnership with DealTrak dates back to September 2012, and over the years, the two businesses have worked closely together to deliver a solution for transparent, reliable and compliant finance journeys. The relationship has most recently been driven by Perrys Group F&I Director, Glynn Willson, who from the very beginning, took a hands-on role in shaping and evolving processes that deliver both operational efficiency and customer trust.
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One of the most significant outcomes of this partnership was the development of the DealTrak Compliance Module. Glynn worked directly with DealTrak throughout the module’s creation, providing input from a dealer’s perspective to build a framework which is practical, adaptable and genuinely valuable to frontline teams. Launched with Perrys in May 2018, the Compliance Module was designed as a fluid framework, enabling the group to build and implement its own compliance process around it rather than being constrained by a one-size-fits-all solution.
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Since its introduction, Glynn and his team have refined and updated Perrys compliance processes to keep pace with regulatory developments and shifting market expectations. The module has now been used with over 184,000 customers, providing a consistent, transparent, and customer-friendly sales experience across all rooftops.
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In today’s environment, where the motor finance sector is under close media and regulatory scrutiny where claims management companies are highly active, Perrys recognises the importance of having a robust and demonstrable compliance process in place. The DealTrak Compliance Module delivers exactly that: a full audit trail of every finance transaction. Importantly, the framework and process significantly reduce the scope for malicious or opportunistic claims, a concern cited by many dealerships across our industry.
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Reflecting on the journey, Glynn emphasises how integral DealTrak has been in enabling Perrys to put compliance at the very heart of its operations:
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"Working with DealTrak has given us the ability to design a compliance framework that reflects our values and priorities as a dealer group. The Compliance Module is a tool that underpins customer trust and makes sure we’re protected in an increasingly challenging environment. Over the years, DealTrak has been a genuine partner in helping us refine and strengthen the way we approach compliance across all our dealerships."
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Head of DealTrak, Mathew Stonley, reflects on the value that partnership can bring when collaboration is a core focus:
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“Although I’ve only had the pleasure of working with Glynn and his team for a relatively short period, I’m grateful for the conversation, insight and honest feedback DealTrak has received from Perrys over the years. It’s a true reflection of what can be achieved when two parties on either side of a solution work together with a shared objective.
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Thanks to this collaboration, numerous dealers across the UK can now benefit from the solution that started with Perrys back in 2012.”
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For Perrys, the Compliance Module represents a safeguard for the business and a statement of commitment to every customer who walks through the door. By embedding compliance into the sales journey, Perrys continues to set the benchmark for transparent, customer-first motor finance experiences and reaps the rewards of doing so.​​