Why choose Showroom?

Single-entry, Fully Integrated Dealer Platform

  • No need for multiple F&I systems – Dealtrak Showroom does it all

Speed Up Induction of Staff

  • Just one intuitive and easy to use system

Work with Multiple Sales Origination Channels

  • Showroom, website, 3rd party lead introducers

Real-Time Management Information

  • View reports by sales channel (showroom, web etc)
  • Make better informed business decisions quickly
  • Critical part of evaluating compliance risk
  • Consolidated and bespoke reporting for larger dealer groups

Continual Improvement of Platform Integrations

  • DealTrak proactively working with all F&I providers to improve Platform functionality

Data Validation

  • All proposal data is validated for each of your F&I partners
  • Less likelihood of proposals not submitting correctly

Over 200 Supplier Integrations

  • Link all your F&I partners in one Platform

Assistance with FCA Responsibilities

  • Demonstrably consistent F&I processes
  • Fewer systems means fewer errors
  • Demonstrate a systems-driven approach to Treating Customers Fairly
  • Risk evaluation tools built in to the Platform

Credit Pre-Screening

  • Get your customers to the right lender first time
  • Integrated into the Platform
  • Demonstrates a real focus on Treating Customers Fairly

Improved Efficiencies with Your F&I Partners

  • Only send your lender partners finance proposals they can underwrite
  • Increase speed and efficiencies with your Insurance product partners

Secure and Accessible Customer Data

  • Safely and securely backed up by the Platform

What people are saying...

  • DealTrak helped us implement systems which improve productivity and efficiency. This has a positive effect across our entire business, and helps us maintain high levels of service.

    Guy Prince Director, Car Loan Warehouse
  • We are extremely happy with our system and even happier with the support we receive. DealTrak have been central to realising the potential from our finance business, and operating at maximum efficiency.

    Jonathan Allbones Sales Director, The Car People

Enquire about our Platform


Since 2003 we have successfully integrated with some of the UK’s major lenders, including MotoNovo, BlackHorse, Santander and Barclays, to name a few, becoming one of the UK’s largest providers of finance broker systems.

To view our complete list of lenders, click here.

  • motonovo
  • black-horse
  • paragon
  • barclays
  • santander
  • hitachi


We are constantly working with leading insurance providers to ensure that you have the maximum possible choice, and the best possible options for you and your customers.

To view our complete list of insurers, click here.

  • Auto Protect
  • Smart Insurance
  • Mapfr
  • Car Care Plan
  • ams-white
  • premiasoloutions