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DealTrak Announce New Purpose and Values


DealTrak’s three year strategy has now been accompanied by a new set of Purpose and Values.  These were launched in Q4 2016 and the firms goals have been aligned to them.

Dealtrak’s Purpose

DealTrak is proud to serve the Finance & Insurance sector, but we believe the majority of F&I processes are disjointed and sub-optimal. We want to put that right.

DealTrak will continue to be the leading F&I Platform, focused on continually supporting all Partners to deliver the best outcome for consumers.

DealTrak Values

How something is done is as important as what is done – our focus is on the manner in which solutions are delivered, not just what is delivered.  DealTrak are passionate about doing the right thing, at the right time through a motivated and engaged team who:

  • Engender trust
  • Proactively connect
  • Use initiative
  • Communicate clearly
  • Simplify
  • Are courageous
  • Get stuff done


Star Performer in Q4

Alongside the launch of the new Purpose and Values DealTrak will also be awarding, on a quarterly basis the “Star Performer” award to the person who during their normal daily work delivers the stand out performance against these values. In Q4 2016 the award was presented to Danny Griffiths in the Development Team, (pictured below with Operations Director, Steve Lees).


Martin Hill, DealTrak Managing Director says:

“Values will be fundamental in successfully delivering our strategy. Through a team of motivated, passionate and dedicated people we will continue to positively influence the Motor F&I sector.  I am delighted that Danny was the winner of this Quarterly award as his commitment to getting stuff done and communicating clearly was outstanding”

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