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DealTrak Announces Multiple Senior Hires


DealTrak has announced multiple senior hires as they look to build on a period of sustained growth.

Following significant increases in usage of the platform by Dealers and a host of new Lender and Insurer integrations, DealTrak has welcomed three experienced executives into their UK business development team.

Ian Tinker, Lisa Watson and Hilton Austin arrive with impressive track records and significant networks in the UK motor industry.

Taking the role of Sales Director, Ian Tinker has previously worked for Volkswagen Financial Services in a variety of senior leadership roles, most recently as Commercial Projects Director.  He is experienced in developing sales and change initiatives to enhance the captive finance and OEM dealership processes, as well as leading sales functions directly.

Ian will sit on the DealTrak management team and report directly to Managing Director Martin Hill.

Lisa Watson and Hilton Austin will form the backbone of Ian’s newly formed Business Development team.

Lisa Watson is an online F&I sales and compliance specialist and has a wealth of motor industry experience, having worked at senior levels directly for finance companies and dealer groups for over 20 years.

Hilton Austin has over 25 years motor trade experience covering disciplines across Dealer, Concessionaire, OEM and most recently software as a service business.

Martin Hill, DealTrak MD, commented:

“I am delighted to welcome Ian, Lisa and Hilton to the DealTrak family.  Not only is their combined automotive F&I experience both wide-reaching and multidisciplinary, but each of them has a deep understanding of how to add measurable value to a motor dealer’s business.  Their recruitment underlines DealTrak’s commitment to creating a unique and outstanding talent pool.”

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