A New Kind of Platform

Over the past 15 years, we have grown to become the UK’s leading software provider in the F&I space.

In this time we have created hundreds of supplier connections, produced millions of transactions and delivered tangible returns for the Platform’s partners.

We see ourselves as a software house with motor industry expertise and a game changing vision for innovation, ultimately enabling motor dealers and finance brokers to enhance their customer’s F&I experience whilst assisting our Platform Partners with new and existing markets for their products and services.

Our Culture

At DealTrak, our philosophy of “Simplify, Connect, and Enhance” is ingrained in the blueprint of our company and ultimately shapes who we are, both internally and externally.

  • Simplify – We believe in getting more done with less, using initiative, and going above and beyond the call of duty to ultimately achieve our goals.
  • Connect – Partnerships are at the heart of our business. Whether its employees or industry partners, we work with passion and integrity to foster long lasting relationships.
  • Enhance – We have a strong belief in facilitating the development of our employees and partners, by actively encouraging and constantly challenging everyone to reach their full potential.

The F&I Conference & Awards

To further drive our goal of bringing together the motor F&I sector, we have successfully hosted the F&I Conference & Awards since 2010.

In doing so we have also been able to give back to the community, by donating all proceeds to a different charity each year. Have a look at the F&I Conference & Awards website for more details on how you can get involved.


Since 2003 we have successfully integrated with some of the UK’s major lenders, including MotoNovo, BlackHorse, Santander and Barclays, to name a few, becoming one of the UK’s largest providers of finance broker systems.

To view our complete list of lenders, click here.

  • motonovo
  • black-horse
  • paragon
  • barclays
  • santander
  • hitachi


We are constantly working with leading insurance providers to ensure that you have the maximum possible choice, and the best possible options for you and your customers.

To view our complete list of insurers, click here.

  • Auto Protect
  • Smart Insurance
  • Mapfr
  • Car Care Plan
  • ams-white
  • premiasoloutions

Find out more about Dealtrak