Features and Benefits

Single Entry, Fully Integrated Dealer Platform

  • No need for multiple F&I systems – Dealtrak Showroom does it all

Over 200 Supplier Integrations

  • Link all your F&I partners in one Platform

Speed Up Induction of Staff

  • Just one intuitive and easy to use system

Assistance with FCA Responsibilities

  • Demonstrably consistent F&I processes
  • Fewer systems means fewer errors
  • Demonstrate a systems-driven approach to Treating Customers Fairly
  • Risk evaluation tools built in to the Platform

Work with Multiple Sales Origination Channels

  • Showroom, website, 3rd party lead introducers

Real-Time Management Information

  • View reports by sales channel (showroom, web etc)
  • Make better informed business decisions quickly
  • Critical part of evaluating compliance risk
  • Consolidated and bespoke reporting for larger dealer groups

Credit Pre-Screening

  • Get your customers to the right lender first time
  • Integrated into the Platform
  • Demonstrates a real focus on Treating Customers Fairly

Improved Efficiencies with Your F&I Partners

  • Only send your lender partners finance proposals they can underwrite
  • Increase speed and efficiencies with your Insurance product partners

Secure and Accessible Customer Data

  • Safely and securely backed up by the Platform

Data Validation

  • All proposal data is validated for each of your F&I partners
  • Less likelihood of proposals not submitting correctly

Continual Improvement of Platform Integrations

  • DealTrak proactively working with all F&I providers to improve Platform functionality

Integration with Appointed Representative (AR) Network

  • All compliance systems and controls within one Platform
  • Outsource your complete F&I compliance function
  • Free up valuable time to concentrate on running your business
  • No FCA Audits in the future
  • No need to keep up to speed with future compliance changes
  • Easy to follow sales and admin process driven by the DealTrak platform
  • Demonstrate that you are Treating Customers Fairly

Retain the Ability to Offer Consumer Credit to Your Customers

  • Continue to earn finance commission

Unlock Extra Revenue from Insurance Products

  • Sell insurance products in showroom, or refer customers to an expert
  • Offer added value to your customer experience

Offer F&I Products with Confidence

  • Full and ongoing training provided
  • Increase the number of finance transactions
  • Enjoy better relationships with your customers
  • Systems driven approach means a consistent customer journey

What people are saying...

  • We are extremely happy with our system and even happier with the support we receive. DealTrak have been central to realising the potential from our finance business, and operating at maximum efficiency.

    Jonathan Allbones Sales Director, The Car People
  • We have been using DealTrak for the last 6 years, we find the system is invaluable in our business. The system allows us to be able to process a high number of proposal with maximum efficiency and minimal keying of data.

    Mark Burgess Car Finance 2U Ltd
  • Working with DealTrak has transformed how we maximise commission and increase efficiencies. With great systems and support, we have the tools required to drive my business forward.

    Mark Bailey Chairman, Trade Centre Wales

Enquire about our Platform


Since 2003 we have successfully integrated with some of the UK’s major lenders, including MotoNovo, BlackHorse, Santander and Barclays, to name a few, becoming one of the UK’s largest providers of finance broker systems.

  • motonovo
  • black-horse
  • paragon
  • barclays
  • santander
  • hitachi


We are constantly working with leading insurance providers to ensure that you have the maximum possible choice, and the best possible options for you and your customers.

  • Motorway Direct
  • Auto Protect
  • Smart Insurance
  • Mapfr
  • Car Care Plan

Find out more about Dealtrak